Privacy Policy

Privacy Policy

Effective Date: The date this policy is first published on the applicable DungeonFire website.

Version: 1.0

This Privacy Policy explains how DungeonFire LLC collects, uses, discloses, retains, and protects personal information in connection with dungeonfire.com, shop.dungeonfire.com, play.dungeonfire.com, our SHOPLINE store, our LaunchBoom-style reservation funnel, DungeonFire marketing, customer service, playtests, surveys, community activities, direct-to-consumer sales, and related services that link to this Policy.

1. Controller and Contact Information

DungeonFire LLC is the controller or business responsible for the personal information described in this Policy, except where another company independently determines how information is used.

DungeonFire LLC

Attn: Connor Collins

15090 Kensington Park Drive

Ste 430 #144

Tustin, CA 92782

United States

Email: play@dungeonfire.com

SHOPLINE, Kickstarter, payment providers, social networks, advertising platforms, pledge managers, shipping carriers, and other third parties may independently control information they collect through their own services. Their privacy notices apply to their independent processing.

2. Scope

This Policy applies to personal information collected through:

It does not govern the independent practices of Kickstarter, Tabletop Table, a retailer, a marketplace, or another third party merely because we link to or collaborate with that party.

3. Notice at Collection

Depending on how you interact with us, we may collect the following categories of personal information:

3.1 Identifiers and contact information

This may include your name, email address, telephone number, billing address, shipping address, country or region, account identifier, username, order number, customer number, and similar identifiers.

3.2 Commercial, reservation, and transaction information

This may include products viewed, saved, ordered, returned, reviewed, or requested; Founding Flame reservation status; reservation date and time; refund status; Kickstarter qualification and identity-matching status; pledge-manager status; discounts; gift cards; subscriptions; warranty and replacement-part history; shipment and delivery information; and customer-support records.

3.3 Payment and financial information

Payment card and bank information is generally collected directly by payment providers rather than stored in full by DungeonFire LLC. We may receive payment authorization, payment method type, billing address, transaction identifiers, fraud or risk signals, refund information, and limited card details such as the last four digits.

3.4 Internet, device, and usage information

This may include IP address, browser, device type, operating system, mobile identifiers, cookie and pixel identifiers, pages viewed, links clicked, referring page, search terms, advertisement or campaign source, date and time of activity, checkout activity, approximate location derived from IP address, email engagement, SMS interaction, and interactions with advertisements or content.

3.5 Communications, preferences, and support information

This may include messages, chat transcripts, call records, customer-service correspondence, consent records, email and SMS subscription status, unsubscribe choices, survey responses, contest entries, playtest responses, Discord or community interactions shared with us, photographs and video submitted for damage claims, and accessibility or communication preferences.

3.6 Reviews, public content, and user submissions

This may include product reviews, ratings, photographs, videos, comments, usernames, and other content you choose to publish. Public submissions may be visible to other users and may be syndicated or displayed through review and commerce providers.

3.7 Approximate location

We may infer an approximate city, region, or country from an IP address for security, localization, analytics, tax, advertising, or shipping purposes. We do not intend to collect precise geolocation through the ordinary store experience.

3.8 Inferences

We may create limited inferences about likely product interests, preferred game features, customer segment, purchase intent, marketing responsiveness, or likely pledge preferences.

We do not use these inferences to make decisions that produce legal or similarly significant effects concerning an individual.

3.9 Sensitive personal information

We do not intend to collect biometric information, health information, government identification numbers, precise geolocation, or other highly sensitive information through ordinary store, reservation, or marketing activities.

Please do not provide sensitive information unless we specifically request it for a lawful and necessary purpose.

4. Sources of Personal Information

We may collect personal information:

5. How We Use Personal Information

5.1 Reservations, orders, and services

We may use personal information to:

5.2 Essential transaction and reservation communications

We may send service communications reasonably necessary to administer a reservation, order, account, safety issue, or legal obligation, including:

These service communications are different from general promotional marketing and may continue even if you opt out of marketing where they remain necessary for an active transaction or legal obligation.

5.3 Marketing and community

Subject to applicable law and your choices, we may:

Marketing consent is not a condition of purchasing a reservation or product.

5.4 Analytics, product development, and business operations

We may use personal information to:

5.5 Security, fraud prevention, and legal compliance

We may use personal information to:

6. Legal Bases for European Economic Area and United Kingdom Processing

Where European Economic Area or United Kingdom data-protection law applies, our legal bases may include:

You may withdraw consent at any time. Withdrawal does not affect processing that occurred before withdrawal.

7. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients for the purposes described in this Policy.

7.1 Commerce, hosting, and technology providers

This includes SHOPLINE, cloud hosting, database, data-migration, workflow-automation, cybersecurity, authentication, fraud-prevention, analytics, theme-development, maintenance, and technical providers.

7.2 Payment, tax, and financial providers

This includes payment processors, banks, card networks, digital wallets, fraud-screening services, refund providers, sales-tax calculation providers, and accounting systems.

7.3 Launch, advertising, analytics, and marketing providers

This may include LaunchBoom or other agencies, advertising networks, social-media platforms, search platforms, attribution providers, affiliate and referral systems, email providers, SMS providers, customer-data platforms, heatmap or session-replay providers, and audience-measurement services.

Where enabled and lawful, we may disclose identifiers, device information, transaction events, or hashed contact information for audience matching, suppression, attribution, measurement, or targeted advertising.

7.4 Customer support, reviews, accessibility, and promotions

This may include live-chat and helpdesk providers, call and messaging providers, product-review and rating providers, accessibility and usability tools, loyalty providers, contest platforms, upsell and cart-promotion tools, and related customer-experience services.

7.5 Crowdfunding, manufacturing, fulfillment, and delivery providers

This may include Kickstarter-related providers, pledge managers, manufacturers, testing and quality-control providers, warehouses, inventory systems, fulfillment centers, customs brokers, freight forwarders, carriers, installers, replacement-part providers, and insurers.

7.6 Affiliates and sister companies

DungeonFire LLC may disclose personal information to affiliates and sister companies, including Tabletop Table, for lawful corporate administration, security, fraud prevention, analytics, customer support, and relevant cross-promotions.

A subscription to DungeonFire marketing does not automatically enroll you in Tabletop Table's standalone marketing list, and a Tabletop Table subscription does not automatically enroll you in DungeonFire's standalone marketing list. Each company may, however, mention a relevant sister-company product, campaign, or offer within communications sent under the list and context to which the recipient originally subscribed.

Any separate subscription to another company's standalone list will be obtained or documented as required by applicable law.

7.7 Professional advisers and legal recipients

This includes attorneys, accountants, auditors, insurers, consultants, lenders, financing sources, government agencies, courts, regulators, law enforcement, and other parties where disclosure is reasonably necessary or legally required.

7.8 Corporate transactions

Personal information may be disclosed in connection with a financing, merger, acquisition, reorganization, sale of assets, insolvency, due diligence, or similar transaction, subject to appropriate confidentiality and legal requirements.

8. Cookies and Similar Technologies

We and our providers may use:

Where consent is required, nonessential analytics and advertising technologies will not be activated until the user makes a valid choice.

Our cookie banner and preference center are intended to provide Accept All, Reject Non-Essential, and Customize choices. You may change your choices through the Cookie Settings link on the site.

9. Sale, Sharing, and Targeted Advertising

DungeonFire LLC does not knowingly sell personal information for money.

Our use of advertising pixels, audience matching, analytics, or cross-context behavioral advertising may nevertheless be considered a sale, sharing, or use for targeted advertising under certain privacy laws.

Where applicable, you may opt out through:

Where required and technically supported, we process a recognized Global Privacy Control signal as an opt-out request for the browser or device sending the signal and for any associated profile we can reasonably identify.

We do not knowingly sell or share personal information belonging to individuals under 16.

10. Email and SMS Communications

10.1 Email marketing

You may unsubscribe from promotional email by using the link in the message or contacting play@dungeonfire.com.

We may retain limited suppression information so that we can honor the opt-out and avoid inadvertently resubscribing you.

10.2 SMS marketing

We send marketing text messages only after obtaining the consent required by applicable law.

Message frequency may vary. Message and data rates may apply. Reply STOP to opt out and HELP for assistance. Consent to marketing SMS is not a condition of purchase.

10.3 Service messages

Opting out of marketing does not prevent essential transaction, reservation, account, safety, fraud, legal, or customer-service communications.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including legal, tax, accounting, fraud, warranty, safety, dispute, and operational needs.

Retention criteria generally include:

When information is no longer reasonably needed, we take reasonable steps to delete, anonymize, aggregate, or securely isolate it.

12. Security

We use reasonable administrative, technical, and organizational safeguards appropriate to the nature of the information and the risks involved.

No website, database, network, payment system, or transmission method can be guaranteed to be completely secure. You are responsible for protecting account credentials and notifying us promptly of suspected unauthorized activity.

13. International Processing and Transfers

DungeonFire LLC and its providers may process personal information in the United States and other countries that may not provide the same level of data protection as your home country.

Where required, we use lawful transfer mechanisms and appropriate safeguards, which may include contractual protections, adequacy decisions, or other legally recognized measures.

14. Privacy Rights

Depending on your residence and whether the relevant law applies, you may have the right to:

14.1 Submitting a request

Submit a request by emailing play@dungeonfire.com.

Describe the right you wish to exercise and provide enough information for us to locate your records. We may verify your identity by matching information you provide against information already associated with your account or transaction. We will not request more information than reasonably necessary.

14.2 Authorized agents

Where permitted, an authorized agent may submit a request on your behalf. We may require proof of authority and may separately verify your identity or confirm that you authorized the request.

14.3 Appeals

Where applicable law provides an appeal right, you may appeal a denied request by replying to our decision or contacting play@dungeonfire.com with the subject Privacy Appeal.

14.4 California residents

Where the California Consumer Privacy Act applies, California residents may have rights to know, access, delete, correct, opt out of sale or sharing, limit certain uses of sensitive personal information, and receive nondiscriminatory treatment.

DungeonFire LLC does not use or disclose sensitive personal information for the purpose of inferring characteristics about a consumer unless specifically disclosed and lawfully permitted.

14.5 European Economic Area and United Kingdom residents

Where the GDPR or UK GDPR applies, you may have rights to access, rectification, erasure, restriction, portability, objection, withdrawal of consent, and complaint to the applicable supervisory authority.

15. Financial Incentives

DungeonFire LLC does not currently offer a financial incentive or price difference in exchange for the right to collect, sell, or share personal information.

Promotions, discounts, loyalty benefits, contests, referrals, and the Founding Flame Reservation may involve personal information, but they are offered for commercial or participation purposes rather than as payment for privacy rights. Any future program that legally constitutes a financial incentive will be presented with the required notice and consent.

16. Children

Our sites, reservation funnel, and store are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

A person who is not old enough to enter a binding purchase contract in their jurisdiction may use the store only with the involvement and authorization of a parent or legal guardian.

Contact us if you believe a child provided personal information without appropriate authorization.

17. Third-Party Services and Links

Our sites may link to Kickstarter, Tabletop Table, Discord, social networks, creators, payment providers, retailers, or other third parties. We do not control the independent privacy or security practices of those parties.

Review the privacy notice of a third-party service before providing information directly to it.

18. Changes to This Policy

We may update this Policy to reflect changes in law, technology, providers, products, or business practices.

The updated version will identify its effective date or publication date. Where required, we will provide additional notice or obtain consent before a material change applies.

We maintain prior policy versions and transaction records for reasonable audit, dispute, and compliance purposes.

19. Contact Us

DungeonFire LLC

Attn: Connor Collins

15090 Kensington Park Drive

Ste 430 #144

Tustin, CA 92782

United States

Email: play@dungeonfire.com

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